From SEO to AI visibility
Owners no longer just google. They ask AI. Here is what that means for agents.
For years, being found meant one thing: ranking high on Google. That is still important. But a second channel is growing fast: people ask ChatGPT, Gemini or the AI answers directly in Google search, for example: Which agent in my city is good at selling period apartments?
From ten links to one answer
A search engine shows a list. An AI gives an answer, often naming just a few providers. Whoever is not mentioned there does not exist for that person. That is why new terms are appearing: GEO, AEO or AIEO, the optimisation for generative AI and answer engines.
What AI pays attention to
Clear, consistent information about your office across the web. Content that answers real questions from owners and buyers. Reviews and mentions on other sites. A complete Google Business Profile. In short: evidence that you are the expert for your region.
What does not change
Good content, local expertise and satisfied clients remain the basis. SEO is not replaced, it is extended. Those who answer questions well are found by people and by machines.
Where to start
Ask an AI yourself which agents it recommends in your city. The answer shows you where you stand today.